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Media Effects Research
Glenn Grayson Sparks
This textbook describes various ways of studying, and competing accounts of, the media's influence. The effects themselves, and the reasons behind the media's influence, are also considered. Chapters discuss scientific approaches, the role of the scientific method, the history of media effects resea
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| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 15. oktobra 2001 |
| ISBN13 | 9780534545864 |
| Založniki | Cengage Learning, Inc |
| Strani | 221 |
| Dimenzije | 150 × 220 × 10 mm · 340 g |
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