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Customer Loyalty Programmes and Clubs Stephan A. Butscher 2. izdaja
Customer Loyalty Programmes and Clubs
Stephan A. Butscher
For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.
224 pages, bibliography, index
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 12. marca 2002 |
| ISBN13 | 9780566084515 |
| Založniki | Taylor & Francis Ltd |
| Strani | 222 |
| Dimenzije | 177 × 250 × 20 mm · 556 g |
| Jezik | Angleščina |
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