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Commoditization and the Strategic Response Andrew Holmes New edition
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Commoditization and the Strategic Response
Andrew Holmes
Explores why commoditization represents a danger to different corporations and white collar workers. This book outlines the impact of commoditization on an organization's strategy towards brand, supply chain, value chain, innovation, pricing and competition. It also explores the implications for skills, attitudes and behaviours in the workplace.
200 pages, Illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 19. februarja 2008 |
| ISBN13 | 9780566087431 |
| Založniki | Taylor & Francis Ltd |
| Strani | 244 |
| Dimenzije | 251 × 180 × 19 mm · 570 g |
| Jezik | Angleščina |
