The Handbook of International Marketing Communications - S Monye - Books - John Wiley and Sons Ltd - 9780631200918 - January 15, 1991
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The Handbook of International Marketing Communications

S Monye

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NZD 102.90

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The Handbook of International Marketing Communications

aeo Fills a recognised gap in international marketing literature. aeo Written by an international team of prestigious academics and practitioners including Professor Michael J. Baker, Professor Andrew Ehrenberg, Professor Sam Black, and Professor Eugene Johnson. aeo Unique in its truly global and integrative approach.


320 pages, 0

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 15, 1991
Original release date 1999
ISBN13 9780631200918
Publishers John Wiley and Sons Ltd
Pages 312
Dimensions 174 × 248 × 20 mm   ·   571 g
Editor Monye, Sylvester O. (South Bank University)