Marketing: The Enyclopedic Dictionary - Mercer, David (The Open University Business School) - Books - John Wiley and Sons Ltd - 9780631211266 - January 16, 1999
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Marketing: The Enyclopedic Dictionary

Mercer, David (The Open University Business School)

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Marketing: The Enyclopedic Dictionary

aeo Offers the reader a highly practical reference guide. aeo Gives an authoritative and comprehensive overview of the whole field of marketing. aeo Provides extensive cross--referencing enabling easy reference from one entry to another. aeo Developed over the past half decade with contributions from marketing experts and organizations.

600 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 16, 1999
ISBN13 9780631211266
Publishers John Wiley and Sons Ltd
Pages 432
Dimensions 245 × 174 × 30 mm   ·   752 g
Language English  
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