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The Online Copywriter's Handbook Robert Bly 2. izdaja
The Online Copywriter's Handbook
Robert Bly
Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines.
336 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 16. marca 2003 |
| ISBN13 | 9780658020995 |
| Založniki | NTC Publishing Group,U.S. |
| Strani | 336 |
| Dimenzije | 153 × 229 × 20 mm · 502 g |
| Jezik | Angleščina |