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Accounting for Tastes Gary S. Becker
Accounting for Tastes
Gary S. Becker
Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.
292 pages, 14 line illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 30. marca 1998 |
| ISBN13 | 9780674543577 |
| Založniki | Harvard University Press |
| Strani | 292 |
| Dimenzije | 151 × 227 × 15 mm · 349 g |
| Jezik | Angleščina |