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Mobilizing Invisible Assets Hiroyuki Itami
Mobilizing Invisible Assets
Hiroyuki Itami
Suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - such as technical know-how and visibility of a brand name - as well as its tangible assets, such as people, goods and money. Itami emphasizes the ways strategy must fit the firm's environment.
200 pages, 24 line illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. oktobra 1991 |
| ISBN13 | 9780674577718 |
| Založniki | Harvard University Press |
| Strani | 200 |
| Dimenzije | 233 × 159 × 12 mm · 278 g |
| Jezik | Angleščina |
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