Povej prijatelju o tem izdelku:
A Logic of Expressive Choice Alexander A. Schuessler
A Logic of Expressive Choice
Alexander A. Schuessler
Offering a comparative history of marketing and campaigning, this book generates a "jukebox model" of participation and shows that expressive choice has become a target for those eliciting mass participation and public support.
196 pages, 17 line illus.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 29. oktobra 2000 |
| ISBN13 | 9780691006628 |
| Založniki | Princeton University Press |
| Strani | 194 |
| Dimenzije | 152 × 235 × 17 mm · 272 g |
| Jezik | Angleščina |
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