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Strategic Copywriting: How to Create Effective Advertising Edd C. Applegate
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Strategic Copywriting: How to Create Effective Advertising
Edd C. Applegate
Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as those broadcast on radio and television.
256 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 27. septembra 2004 |
| ISBN13 | 9780742530683 |
| Založniki | Rowman & Littlefield |
| Strani | 256 |
| Dimenzije | 189 × 241 × 16 mm · 576 g |
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