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Emerging Markets: Strategies for Competing in the Global Value Chain
Grosse, Robert (Dean, School of Business & Management, American University of Sharjah)
Emerging Markets: Strategies for Competing in the Global Value Chain
Grosse, Robert (Dean, School of Business & Management, American University of Sharjah)
Identify the opportunities and threats that emerging markets offer to established businesses with this practical book, which presents a value chain network model for strategic advantage.
272 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | November 3, 2015 |
ISBN13 | 9780749474492 |
Publishers | Kogan Page Ltd |
Pages | 272 |
Dimensions | 240 × 173 × 16 mm · 474 g |
Language | English |