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Predictive Analytics for Marketers: Using Data Mining for Business Advantage
Barry Leventhal
Predictive Analytics for Marketers: Using Data Mining for Business Advantage
Barry Leventhal
Understand how to apply predictive analytics to better manage a company and its resources more effectively, with this revolutionary book for marketing professionals.
272 pages
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | February 3, 2018 |
ISBN13 | 9780749479930 |
Publishers | Kogan Page Ltd |
Pages | 272 |
Dimensions | 235 × 158 × 20 mm · 430 g |
Language | English |
See all of Barry Leventhal ( e.g. Paperback Book )