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Understanding Customers
Chris Rice
Aimed at the Understanding Customers Certificate CIM paper, this book is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter consists of: learning objectives and definitions; the theoretical background; exercises; issues to consider; and more.
414 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 13. februarja 1997 |
| ISBN13 | 9780750623223 |
| Založniki | Taylor & Francis Ltd |
| Strani | 320 |
| Dimenzije | 150 × 220 × 10 mm · 600 g |
| Jezik | Angleščina |
