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Innovation in Marketing Peter Doyle 1. izdaja
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Innovation in Marketing
Peter Doyle
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
240 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 10. novembra 1998 |
| ISBN13 | 9780750641210 |
| Založniki | Taylor & Francis Ltd |
| Strani | 240 |
| Dimenzije | 234 × 157 × 16 mm · 370 g |
| Jezik | Angleščina |
| Urednik | Bridgewater, Susan |
| Urednik | Doyle, Peter |
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![Cover for Peter Doyle · Echo and Reverb (Paperback Book) [Annotated edition] (2005)](https://imusic.b-cdn.net/images/item/original/949/9780819567949.jpg?peter-doyle-2005-echo-and-reverb-paperback-book&class=scaled&v=1398858253)
