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Innovation in Marketing Peter Doyle 1st edition
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Innovation in Marketing
Peter Doyle
Presents a collection of material describing both systems innovation and the launch of new products. This book features key themes which include: marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, and effectiveness in innovation.
240 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 10, 1998 |
| ISBN13 | 9780750641210 |
| Publishers | Taylor & Francis Ltd |
| Pages | 240 |
| Dimensions | 234 × 157 × 16 mm · 370 g |
| Language | English |
| Editor | Bridgewater, Susan |
| Editor | Doyle, Peter |
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