Povej prijatelju o tem izdelku:
Marketing Communications Management Paul Copley 1. izdaja
Marketing Communications Management
Paul Copley
Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.
480 pages, colour illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 23. septembra 2004 |
| ISBN13 | 9780750652940 |
| Založniki | Taylor & Francis Ltd |
| Strani | 456 |
| Dimenzije | 211 × 280 × 28 mm · 1,24 kg |
| Jezik | Angleščina |
Božična darila lahko vrnete do 31. januarja