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Customer Relationship Management Simon Knox 1. izdaja
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Customer Relationship Management
Simon Knox
Presents a strategic framework for successful CRM policy. This book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment. It concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM.
302 pages, black & white illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 29. oktobra 2002 |
| ISBN13 | 9780750656771 |
| Založniki | Taylor & Francis Ltd |
| Strani | 320 |
| Dimenzije | 242 × 167 × 29 mm · 674 g |
| Jezik | Angleščina |
