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Public Relations Paul Baines 3 Rev edition
Public Relations
Paul Baines
A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.
456 pages, 1, black & white illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 19. novembra 2003 |
| ISBN13 | 9780750657242 |
| Založniki | Taylor & Francis Ltd |
| Strani | 452 |
| Dimenzije | 188 × 246 × 23 mm · 864 g |
| Jezik | Angleščina |
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