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International Retail Marketing
Christopher Moore
Combines a thematic overview of the key issues concerning international retail marketing. This work provides an outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective.
280 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 26. junija 2004 |
| ISBN13 | 9780750657488 |
| Založniki | Taylor & Francis Ltd |
| Strani | 280 |
| Dimenzije | 199 × 243 × 15 mm · 538 g |
| Jezik | Angleščina |
| Urednik | Birtwistle, Grete |
| Urednik | Bruce, Margaret |
| Urednik | Moore, Christopher M. |
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