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Making Marketing Happen
Brian Smith
Making Marketing Happen is prompted by needs of practising managers who have found the traditional marketing planning texts to be "fine in theory, but hard to apply to my special market". In short, it holds that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both.
336 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 21. junija 2005 |
| ISBN13 | 9780750662482 |
| Založniki | Taylor & Francis Ltd |
| Strani | 396 |
| Dimenzije | 246 × 192 × 24 mm · 776 g |
| Jezik | Angleščina |
