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Mobile Marketing
Alex Michael
The integration of the Internet, mobility and communications at the device, service and transport level has created a different set of business opportunities. Mobile marketing is a mainstream marketing tool and marketers must identify and reach their mobile audience. This book is designed to teach marketeers how to tap into this potential.
250 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 20. marca 2006 |
| ISBN13 | 9780750667470 |
| Založniki | Taylor & Francis Ltd |
| Strani | 250 |
| Dimenzije | 233 × 168 × 12 mm · 406 g |
| Jezik | Angleščina |
