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Emotion and Reason in Consumer Behavior Arjun Chaudhuri 1. izdaja
Emotion and Reason in Consumer Behavior
Arjun Chaudhuri
Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.
184 pages, 1, black & white illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 9. januarja 2006 |
| ISBN13 | 9780750679763 |
| Založniki | Taylor & Francis Ltd |
| Strani | 182 |
| Dimenzije | 160 × 236 × 18 mm · 454 g |
| Jezik | Angleščina |
Božična darila lahko vrnete do 31. januarja