The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009 - Isobel Doole - Books - Taylor & Francis Ltd - 9780750689724 - July 22, 2008
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The Official CIM Coursebook: Strategic Marketing Decisions 2008-2009 1st edition

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Offers companions to the Chartered Institute of Marketing (CIM) professional marketing qualifications. This title includes chapters that feature case studies, study tips and activities to test your learning and understanding. It offers online materials that support students and tutors at various stages.


252 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 22, 2008
ISBN13 9780750689724
Publishers Taylor & Francis Ltd
Pages 252
Dimensions 246 × 191 × 14 mm   ·   510 g
Language English