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New Service Development: Creating Memorable Experiences James A. Fitzsimmons
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New Service Development: Creating Memorable Experiences
James A. Fitzsimmons
This title addresses issues of how to develop new service products -- where the concept of service has moved from transaction to experience.
348 pages, black & white illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 21. decembra 1999 |
| ISBN13 | 9780761917427 |
| Založniki | SAGE Publications Inc |
| Strani | 344 |
| Dimenzije | 156 × 229 × 11 mm · 514 g |
| Jezik | Angleščina |
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