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Scaling Procedures: Issues and Applications Richard G. Netemeyer
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Scaling Procedures: Issues and Applications
Richard G. Netemeyer
Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social- psychological constructs.Scaling Procedures: Issues and Applications examines the issues involved in de
224 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 14. maja 2003 |
| ISBN13 | 9780761920274 |
| Založniki | SAGE Publications Inc |
| Strani | 224 |
| Dimenzije | 227 × 155 × 12 mm · 350 g |
| Jezik | Angleščina |
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