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Optimal Database Marketing: Strategy, Development, and Data Mining Ronald G. Drozdenko
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Optimal Database Marketing: Strategy, Development, and Data Mining
Ronald G. Drozdenko
Looks at the long-term impact of database marketing techniques on the organization, customers, prospective customers, and society. Appropriate for advanced undergraduate and graduate courses, this book moves from general concepts and examples of marketing databases to more specific data analysis techniques used to enhance the marketing process.
424 pages, Illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 10. maja 2002 |
| ISBN13 | 9780761923572 |
| Založniki | SAGE Publications Inc |
| Strani | 424 |
| Dimenzije | 187 × 260 × 29 mm · 918 g |
| Jezik | Angleščina |
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