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Focus Group Practice
Claudia Puchta
Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.
184 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 15. januarja 2004 |
| ISBN13 | 9780761966906 |
| Založniki | SAGE Publications Inc |
| Strani | 184 |
| Dimenzije | 170 × 242 × 13 mm · 450 g |
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