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Statistical Modeling for Management Graeme D Hutcheson
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Statistical Modeling for Management
Graeme D Hutcheson
The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. This book talks about the most widely used quantitative measurements and statistical techniques in marketing.
256 pages, Illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 12. februarja 2008 |
| ISBN13 | 9780761970118 |
| Založniki | SAGE Publications Inc |
| Strani | 256 |
| Dimenzije | 150 × 220 × 20 mm · 610 g |
| Jezik | Angleščina |
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