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New Product Forecasting: An Applied Approach Kenneth B. Kahn 1. izdaja
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New Product Forecasting: An Applied Approach
Kenneth B. Kahn
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
176 pages, tables, figures, references, index
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 15. julija 2006 |
| ISBN13 | 9780765616104 |
| Založniki | Taylor & Francis Ltd |
| Strani | 176 |
| Dimenzije | 152 × 229 × 12 mm · 249 g |
| Jezik | Angleščina |
