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Building Customer-brand Relationships
Don E. Schultz
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
480 pages, tables, figures, bibliographic references, index
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 15. aprila 2009 |
| ISBN13 | 9780765617996 |
| Založniki | Taylor & Francis Ltd |
| Strani | 368 |
| Dimenzije | 256 × 180 × 32 mm · 728 g |
| Jezik | Angleščina |
