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Advertising Campaign Design: Just the Essentials Robyn Blakeman 1. izdaja
Advertising Campaign Design: Just the Essentials
Robyn Blakeman
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again
256 pages, illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 15. avgusta 2011 |
| ISBN13 | 9780765625533 |
| Založniki | Taylor & Francis Ltd |
| Strani | 256 |
| Dimenzije | 152 × 229 × 15 mm · 352 g |
| Jezik | Angleščina |
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