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Persuasion Ethics Today 1. izdaja
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Persuasion Ethics Today
Persuasion Ethics Today explores persuasive communication in the fields of advertising, promotions, public relations and integrated marketing communication, and is designed for course use in advertising curricula.
318 pages, 21 black & white illustrations, 3 black & white tables, 6 black & white halftones, 15 bla
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 15. decembra 2015 |
| ISBN13 | 9780765644718 |
| Založniki | Taylor & Francis Ltd |
| Strani | 304 |
| Dimenzije | 152 × 229 × 19 mm · 566 g |
| Jezik | Angleščina |
| Urednik | Duffy, Margaret (University of Missouri, USA) |
| Urednik | Thorson, Esther (Michigan State University, USA) |
