Coming Soon: Film Trailers and the Selling of Hollywood Technology - Keith M. Johnston - Books - McFarland & Co Inc - 9780786444328 - July 1, 2009
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Coming Soon: Film Trailers and the Selling of Hollywood Technology

Keith M. Johnston

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Coming Soon: Film Trailers and the Selling of Hollywood Technology

The audience's first exposure to a new movie is often in the form of a 'coming attraction' trailer. This book demonstrates how the trailer has educated audiences in film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to media screens and outlets such as television and the Internet.

228 pages, photos, bibliography, index

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 1, 2009
ISBN13 9780786444328
Publishers McFarland & Co Inc
Pages 228
Dimensions 230 × 153 × 20 mm   ·   312 g
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