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Market Segmentation Success: Making It Happen!
Sally Dibb
Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.
204 pages, Illustrations
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 3. marca 2008 |
| ISBN13 | 9780789029188 |
| Založniki | Taylor & Francis Inc |
| Strani | 204 |
| Dimenzije | 155 × 229 × 12 mm · 320 g |
| Jezik | Angleščina |
