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Capturing Customer Equity: Moving from Products to Customers
Divided into five chapters, this book is designed to enable academics to present research directions and to help marketers to apply various frameworks to the creation and management of customer equity in domestic and international markets. It contains charts, tables, and figures in order to make complex information easy to access and understand.
108 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 4. avgusta 2006 |
| ISBN13 | 9780789033406 |
| Založniki | Taylor & Francis Inc |
| Strani | 108 |
| Dimenzije | 150 × 220 × 10 mm · 200 g |
| Jezik | Angleščina |
| Urednik | Bejou, David |
| Urednik | Gopalkrishnan, R. |
