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Advanced Media Planning John R. Rossiter 1998 edition
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Advanced Media Planning
John R. Rossiter
Media planning consists of formulating a media strategy to deliver the creative so as to best meet the brand's advertising objectives, and then implementing that strategy in an accurate and cost-effective manner.
112 pages, biography
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 31. julija 1998 |
| ISBN13 | 9780792382188 |
| Založniki | Springer |
| Strani | 112 |
| Dimenzije | 163 × 242 × 14 mm · 349 g |
| Jezik | Angleščina |
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