Bridging Japanese / North American Differences - Communicating Effectively in Multicultural Contexts - William B. Gudykunst - Knjige - SAGE Publications Inc - 9780803948358 - 10. maja 1994
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William B. Gudykunst
Bridging Japanese / North American Differences - Communicating Effectively in Multicultural Contexts

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In this volume, Gudykunst applies his world-renowned approach to intercultural communication to the specifics of Japanese//North American communication. After laying out the basic theories of intercultural communication, the authors explain the similarities and differences in patterns of communication in Japan and the United States. They then demonstrate how an understanding of these contrasting patterns can help Japanese and North Americans communicate more effectively. By examining issues such as attitudes and stereotypes, ways to deepen the understanding of Japanese behaviour are suggested. Also discussed are the factors that influence motivation, knowledge and skills to increase communication effectiveness.

153 pages, black & white illustrations

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 10. maja 1994
ISBN13 9780803948358
Založniki SAGE Publications Inc
Strani 153
Dimenzije 152 × 228 × 9 mm   ·   260 g
Jezik Angleščina  

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