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Advertising Exposure, Memory and Choice
Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, this book focuses on research examining the effects of advertising exposure on consumer information processing and decision making.
360 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 1. junija 1993 |
| ISBN13 | 9780805806854 |
| Založniki | Taylor & Francis Inc |
| Strani | 360 |
| Dimenzije | 150 × 220 × 20 mm · 731 g |
| Jezik | Angleščina |
| Urednik | Mitchell, Andrew A. |
