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Global and Multinational Advertising
Includes analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets.
278 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 1. septembra 1994 |
| ISBN13 | 9780805813951 |
| Založniki | Taylor & Francis Inc |
| Strani | 278 |
| Dimenzije | 150 × 220 × 10 mm · 510 g |
| Jezik | Angleščina |
| Urednik | Englis, Basil G. |
