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Buyer / Consumer Information Processing G David Hughes New edition
Buyer / Consumer Information Processing
G David Hughes
This volume brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 2011 |
| ISBN13 | 9780807896891 |
| Založniki | The University of North Carolina Press |
| Strani | 434 |
| Dimenzije | 156 × 235 × 25 mm · 639 g |
| Jezik | Angleščina |
| Urednik | Ray, Michael L. |