Buyer / Consumer Information Processing - G David Hughes - Knjige - The University of North Carolina Press - 9780807896891 - 2011
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This volume brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.

Medij Knjige     Paperback Book   (Knjiga z mehkimi platnicami in lepljenim hrbtom)
Izdano 2011
ISBN13 9780807896891
Založniki The University of North Carolina Press
Strani 434
Dimenzije 156 × 235 × 25 mm   ·   639 g
Jezik Angleščina  
Urednik Ray, Michael L.

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