Using Digital Analytics for Smart Assessment - Tabatha Farney - Books - American Library Association - 9780838915981 - October 30, 2017
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Tabatha Farney
Using Digital Analytics for Smart Assessment

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Demonstrates to improve your data collection, clean your data, and combine different data sources. Teaching you how to identify and analyse areas that fit your library's priorities, this book covers case studies of library projects with digital analytics; ways to use email campaign data; how to measure click-through rates; using COUNTER compliant data; and techniques for using Google Tag Manager.

240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 30, 2017
ISBN13 9780838915981
Publishers American Library Association
Pages 240
Dimensions 150 × 220 × 10 mm   ·   204 g

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