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High Technology Services
Eric Viardot
This text provides insights into the evolving role of "service" in high technology companies and shows managers how marketing performance can be improved by designing services that are in line with customer needs and expectations.
198 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 1. maja 1999 |
| ISBN13 | 9780890066478 |
| Založniki | Artech House Publishers |
| Strani | 198 |
| Dimenzije | 156 × 18 × 233 mm · 444 g |
| Jezik | Angleščina |
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