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Practical Strategic Planning: A Guide and Manual for Line Managers Willliam P. Anthony
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Practical Strategic Planning: A Guide and Manual for Line Managers
Willliam P. Anthony
Anthony presents current thinking and research on strategic planning in a usable, concise, and practical form. Clearly outlining the steps in the process, he examines environmental forecasting, customer/market analysis, strategic planning premises, internal assessment, mission development, strategic thrusts, and operationalizing the plan.
217 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 23. decembra 1985 |
| ISBN13 | 9780899301020 |
| Založniki | ABC-CLIO |
| Strani | 217 |
| Dimenzije | 156 × 234 × 14 mm · 503 g |
| Jezik | Angleščina |
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