Publishing in the Information Age: A New Management Framework for the Digital Era - Douglas M. Eisenhart - Books - ABC-CLIO - 9780899308470 - April 21, 1994
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Publishing in the Information Age: A New Management Framework for the Digital Era

Douglas M. Eisenhart

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Publishing in the Information Age: A New Management Framework for the Digital Era

This work details the way in which recent advances in digital information technology signify a fundamental and irreversible transformation in the publishing industry. Eisenhart presents publishing's seven "M"s: material; mode; media; means; market; management; and money.

312 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released April 21, 1994
ISBN13 9780899308470
Publishers ABC-CLIO
Pages 312
Dimensions 162 × 242 × 29 mm   ·   666 g
Language English  

See all of Douglas M. Eisenhart ( e.g. Paperback Book and Hardcover Book )