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Storytelling and Market Research: A Practical User Guide C. Frederic John 1. izdaja
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Storytelling and Market Research: A Practical User Guide
C. Frederic John
Showing how market researchers can get a seat at the decision-making table, this book is the essential guide to mastering storytelling techniques that can dramatically enhance the impact of research reports and presentations, commanding full audience engagement and buy-in.
176 pages, 17 Line drawings, black and white; 1 Halftones, black and white; 18 Illustrations, black
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 11. novembra 2021 |
| ISBN13 | 9781032064871 |
| Založniki | Taylor & Francis Ltd |
| Strani | 186 |
| Dimenzije | 150 × 220 × 20 mm · 390 g |
| Jezik | Angleščina |
