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Key Account Management Excellence in Pharma & Medtech
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Key Account Management Excellence in Pharma & Medtech
Pharmaceutical and medtech companies are increasingly pursuing key account management (KAM) in response to the rise of large, sophisticated and complex healthcare provider and payer systems and groups. Those that invest the time to get KAM right will protect their business and grow with these rising customers, and this book shows you how.
200 pages, 51 Line drawings, color; 18 Halftones, color; 7 Tables, black and white; 69 Illustrations
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 28. februarja 2022 |
| ISBN13 | 9781032128573 |
| Založniki | Taylor & Francis Ltd |
| Strani | 216 |
| Dimenzije | 150 × 220 × 20 mm · 417 g |
| Jezik | Angleščina |
| Urednik | Moorman, Mike |
