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Sponsored Editorial Content in Digital Journalism
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Sponsored Editorial Content in Digital Journalism
For advertisers and news publishers, brand sponsored content has offered attractive solutions to problems of ad-avoidance and financing journalism. This book is an investigation into the practices, possibilities and problems of sponsored editorial content across various national and regional contexts.
146 pages
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 9. oktobra 2024 |
| ISBN13 | 9781032453552 |
| Založniki | Taylor & Francis Ltd |
| Strani | 146 |
| Dimenzije | 174 × 246 × 11 mm · 290 g |
| Jezik | Angleščina |
| Urednik | Hardy, Jonathan (University of East London, UK) |
