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Strategic International Marketing: Strategy Development and Implementation Carl Arthur Solberg 2. izdaja
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Strategic International Marketing: Strategy Development and Implementation
Carl Arthur Solberg
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.
456 pages, 59 Tables, black and white; 80 Line drawings, black and white; 80 Illustrations, black an
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 3. junija 2024 |
| ISBN13 | 9781032467733 |
| Založniki | Taylor & Francis Ltd |
| Strani | 402 |
| Dimenzije | 246 × 175 × 25 mm · 722 g |
| Jezik | Angleščina |
