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Digital Marketing: Analyzing its Transversal Impact
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Digital Marketing: Analyzing its Transversal Impact
This book provides practical guidance on a range of topics, including strategy and planning, consumer behavior, marketing research, data analysis, B2B marketing, international marketing, communications, sales team management, and internal marketing.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 21. maja 2026 |
| ISBN13 | 9781032471846 |
| Založniki | Taylor & Francis Ltd |
| Strani | 294 |
| Dimenzije | 150 × 220 × 10 mm · 560 g |
| Urednik | Botelho Pires, Paulo (Polytechnic of Porto, Portugal) |
| Urednik | Duarte Santos, Jose (Polytechnic of Porto, Portugal) |
| Urednik | Veiga Pereira, Ines (Polytechnic of Porto, Portugal) |
