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Daytime Television Programming - Routledge Library Editions: Broadcasting Marilyn J. Matelski
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Daytime Television Programming - Routledge Library Editions: Broadcasting
Marilyn J. Matelski
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.
90 pages
| Medij | Knjige Hardcover Book (Knjiga s trdim hrbtom in platnicami) |
| Izdano | 22. decembra 2023 |
| ISBN13 | 9781032621883 |
| Založniki | Taylor & Francis Ltd |
| Strani | 90 |
| Dimenzije | 150 × 220 × 20 mm · 330 g |
| Jezik | Angleščina |
