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Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development
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Start-up and Entrepreneurial Communication: Theoretical Foundations and Contemporary Development
This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. It examines central areas of discourse, exploring the intricate balance between a start-up’s brand, identity, and strategic communication, as well as the crucial role of internal communication.
| Medij | Knjige Paperback Book (Knjiga z mehkimi platnicami in lepljenim hrbtom) |
| Izdano | 26. decembra 2025 |
| ISBN13 | 9781032770864 |
| Založniki | Taylor & Francis Ltd |
| Strani | 244 |
| Dimenzije | 150 × 220 × 10 mm · 470 g |
| Jezik | Angleščina |
| Urednik | Godulla, Alexander (Leipzig University, Germany) |
| Urednik | Men, Linjuan Rita (University of Florida, U.S.A.) |
